Data-driven decision management in e-commerce

Business management – that is rationalized by data-driven decisions – is more efficient. In E-commerce, data analytics enables to locate potential clients, disclose their tastes, and interpret the information into business offers. For instance, if your T-shirt company has sold 30k of white outfits in the previous season, and only 200 items of black ones, the business decision to produce more white-colour shirts could be wise, according to the company’s big data analytics.